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🧬 Buyer & Offer

11 members · 16 posts
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First off, get your offer + buyer message working

Before we automate anything, we need to know what's worth repeating. Get clear on what you sell, what your buyer cares about, what makes them pay attention, and what language actually moves them toward the offer.

Module 1: Your Offer

1Lesson 1: The Ingredients Behind Every Offer That Sells
2Lesson 2: How You Lock In What You Stand For So You Stop Sounding Like Everyone Else
3Lesson 3: The Buyer's-Eye Pitch: Pitch your offer the way your buyer needs to hear it
4Lesson 4: Build an irresistible free offer to introduce people into your world
5Lesson 5: Turn Your Offer Into Monthly Themes for your content

Module 2: Your Buyer('s brain)

1Lesson 1: Turn what you do into a message buyers can recognise, respect (and want)
2Lesson 2: Get Inside Your Client's Head So Your Content Lands
3Lesson 3: Train Your Content to Hit the Right Part of Your Buyer's Brain
5Lesson 5: How to Map What Your Buyer Is Dealing With & What They Want
6Lesson 6: WATCH THIS: You'll never look at online business the same

We're not doing buyer work just to "know your buyer." We're taking what you know about your offer + buyers and turning it into something your marketing can use again and again. If your message is already strong, skip the fixing and go straight to making it repeatable + fast.

GOOD

Get the message worth repeating

Your offer is clear, your buyer makes sense, and you know what actually moves them.

REPEATABLE

Stop rebuilding that thinking every time you market

Your offer, buyer evidence, proof + strongest messages live in 1 place and keep getting updated.

FAST

Put that knowledge to work with AI

AI can analyse new conversations, check your marketing and pull forward the most useful things to say next.

With module 1 & 2 you'll learn how to:

  • Make your offer immediately clear
  • Explain why your way is different
  • Identify what your buyer is dealing with + what they want
  • Pull useful language from calls, DMs, comments + past buyers
  • Spot the problems, objections + desires that keep repeating
  • Turn those insights into content + sales messaging

Once your offer + buyer message are clear, make that knowledge reusable

Once your offer + buyer message are solid, don't keep starting from scratch every time you open AI. One AI project with your offer, Buyer Brain, proof + strongest messaging inside:

  • Buyer research analysis: run calls, DMs, comments + surveys through AI to find repeated problems, objections, questions + language
  • Keep your Buyer Brain current: add the useful findings back in as you learn more
  • Use that same context across content, emails + sales pages instead of briefing AI from zero every time

Set up these 4 things

  1. Put the offer into OneClick
  2. Create one AI Project for the business
  3. Install the prebuilt Buyer Research Skill
  4. Install the prebuilt Messaging Review Skill
  • Set up your Business Brain in Claude/ChatGPT
  • Analyse your buyer conversations with Business Brain
  • Add new buyer evidence back into the same setup
  • Use the same Buyer Brain when creating marketing
Questions about your first steps?
A

Got something you're unsure about? Ask here.

IM roadmap! - a custom set up with claude

hi i took into account more changes. lmk if this works! i apologize for the delay.

drive.google.com/file/d/1RyG1NPYj…